Branding Disruption Through COVID and How To Respond

Guest Host: Gary Sherwin
Airdate: 01/24/01

On Sunday, January 24 we heard from Gary Sherwin, President & CEO of Newport Beach and Company who walked through the critical “need areas” to achieve effective branding.  Bob Rauch, the “Hotel Guru,” said what hoteliers will need to do as an industry to meet guests’ expectations.  Kansas has rebranded, and it was done during the early days of the pandemic; Colby Sharples-Terry from the Kansas Office of Tourism shared what went into that process.  If you love concerts and outdoor festivals, Destination Analyst’s Dave Bratton gave heads-up on when and how these events are likely to return.  Eric Terry, President & CEO of the Virginia Restaurant, Lodging & Travel Association (VRLTA), ticked off the legislative priorities now before the Virginia General Assembly for the travel, tourism and hospitality industry.

Kurt Burkhart shared some ideas for travelers with Delaware’s “Walk in the footsteps of Biden #46,” the Skunk Train and Muscle Shoals Sound Studio, while also extending congrats to Kings Dominion Bridgette Bywater and Visit Abingdon’s Amanda Livingston.