Carl Ribaudo


SMG Consulting
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Carl is a strategic thinker, thought leader, and innovator in the tourism industry.  As the president and chief strategist of SMG Consulting, Carl has developed and implemented a wide range of services designed to improve the competitiveness of destinations. Most recently, he has developed new approaches for destination tourism strategy that tap into a destination’s creativity as a unique competitive asset. He also develops effective change strategies that link a DMO’s capabilities to the ever-changing market environment. Carl is a trusted advisor to CEO and senior executives throughout the industry. 

Carl is a writer who has written extensively on business and strategy issues for the tourism industry.  A frequent guest speaker and panelist at industry conferences, Carl serves on two different State Tourism Committees, including Vist California’s Research and ROI. Committee and the Travel Nevada’s Tourism Marketing Committee. Carl is also is a strategist in The Insights Collective, a national tourism think tank. 

Carl obtained a Bachelor of Science degree from California State University at Northridge.  He received his master’s degree in Business Administration (MBA) from San Francisco State University Graduate School of Business. He also completed a certificate program at Cornell University in Organizational Change Leadership and a certificate program in Strategic Thinking from Dartmouth College.

He enjoys riding his BMW motorcycle on two-lane roads throughout the west, trap shooting, river rafting, and skiing.