Guest Host: John Lambeth
Hear how creative, alternative funding options are making a huge difference for Destination Marketing Organizations. John Lambeth, president of Civitas Advisors, will explain the basics of special benefit assessment districts, Tourism Business Improvement Districts (TBIDs), Tourism Recovery Districts, Sales Tax Increment Funding (TIF), and how to maneuver the Paycheck Protection Program now available to DMOs. He talks about the Virginia Restaurant, Lodging & Travel Association’s efforts this year, as Eric Terry advocates for industry interests. Wondering why some 62% of leisure travelers feel they won’t be able to fully enjoy their getaway right now? Dave Bratton, Destination Analysts, give some reasons they have found, in addition to the allure for many with special offers and price cuts for future travel. How Destination Marketing Organizations can build community support for when it’s time to raise the transient occupancy tax, champion a TBID or other funding options and how thought leadership can provide a huge helping hand is revealed by Simpleview’s Ryan George. With additional revenue coming in from some of these funding sources mentioned, Steve Paganelli of Tripadvisor gives some insights on what Destination Marketing Organizations might first want to first consider before going on a spend-a-thon!
Kurt Burkhart welcomes back “Pure Michigan” with its “Still Pure” winter campaign, salutes Dave Portney and The Barstool Fund, and extends best wishes to Todd Garofano as the incoming executive director for Discover Schenetady, Zac Craig as Oklahoma City Convention & Visitors Bureau’s new president, and Karen Trevino as the new president & CEO of the North Little Rock Convention & Visitors Bureau.