Will Seccombe is President of Connect Travel, a strategic marketing business that connects destination marketers with the products, services, people and ideas that help them thrive in a rapidly evolving and highly competitive global marketplace. Connect Travel hosts and produces travel industry events including Connect Travel Marketplace, Connect Tour, the Marketing Leadership Summit, the eTourism Summit, the Connect THRIVE Summit, the RTO Summits and Active America China.
Prior to joining the tourism marketing company in May 2017, Seccombe served four years as President and Chief Executive Officer for VISIT FLORIDA, the state’s destination marketing organization. Will joined VISIT FLORIDA in March 2008 as Chief Marketing Officer. International and out-of-state visitors to the Sunshine State increased from 80 million in 2009 to over 112 million in 2016, with an associated annual increase in visitor spending of over $30 billion.
Will’s career began as regional sales manager with Vail Associates in 1989. He moved on to Loveland Ski Areas in 1992 as director of marketing, vice president of marketing for the Denver Metro Convention & Visitors Bureau in 1995 and vice president and chief operating officer with PRACO, LTD in 1999. In 2004, Seccombe founded Revolution Communications, LLC, a digital travel marketing firm.
Mr. Seccombe was named one of the Top 25 Most Extraordinary Minds in Sales & Marketing by HSMAI, Top 50 Global Marketers in Travel by Skift and the 2014 Hospitality Legend of the Year by the South Florida HSMAI.