Robert A. Rauch

RAR Hospitality, Inc.

"Hotel Guru"
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Bob Rauch is an internationally recognized hotelier with over 40 years of hospitality-related management experience. Recognized by his “hotel guru” moniker, Bob shares insights and industry trends at

He has held nearly every position in the hotel business including General Manager of full-service four Diamond hotels for Hilton and Embassy Suites. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and is editorial advisor and board member for CCR-Magazine and Destination Elite as well as serving Hotel News Now and other publications as Contributing Editor.

Bob has been directly involved in developing several California-based hotels including the Del Mar Marriott, Hilton Hotel Gaslamp Plaza, Hilton Garden Inn Carlsbad, Hilton Hotel Santa Clara and several Marriott resort hotels. He currently serves on the Carlsbad Tourism Business Improvement DistrictBoard of Directors.

In addition to being the “Hotel Guru” he publishes Hospitality Innsights, an electronic newsletter and is a Faculty Associate at Arizona State University where he teaches Hospitality Entrepreneurship. Rauch has been quoted in the Wall Street Journal, Los Angeles Times, on television and radio all over the U.S.