Savvy Destinations That Implement Key Advertising Essentials During Recovery Will Thrive

Guest Host: Tim Riester
Airdate: 05/02/01

Tim Riester, President & CEO of RIESTER walks through some of the essentials DMOs might want to consider in tone and messaging as visitors are invited to return to communities across the country.  Jennifer Wesselhoff, President & CEO of Visit Park City unveils their new campaign to entice spring and summer travelers.  Tripadvisor’s Steve Paganelli finds regional cooperative marketing has its advantages and shares examples of where it’s working.  Ryan George at Simpleview gives some insights for how destinations and businesses can work through multiple search directories to increase engagements.  Dave Bratton reveals Destination Analsyts’ recent findings about travelers’ passions for activities and their expressed desires.

Kurt Burkhart invites brides-to-be to enter Bridal Guide’s Engagement and Wedding Survey Sweepstakes; he warns travelers about skyrocketing cost of rental cars and suggests as a good starting point to save a few bucks; and, he’s intrigued with the idea of camping in a floating tent with Float Troy as possibly being the ultimate waterbed experience!