The Changing Face of Heritage Tourism in 2021

Guest Host: William "Bill" Sellers
Airdate: 03/14/01

William “Bill” Sellers, President of the Journey Through Hallowed Ground National Heritage Area and the National History Academy’s President & CEO reflects on heritage tourism in 2021, explains what federally designated National Heritage Area are and how they differ from UNESCO World Heritage Sites, and why he believes destinations should embrace and tell its history. Gary Sandling, Vice President for Strategy and Chief Content Officer with the Thomas Jefferson Foundation reveals how Monticello has adapted to the pandemic and what’s ahead for visitors at this UNESCO World Heritage Site. Esra Calvert from Zartico, shares how museums, art galleries and heritage areas have embraced new technologies, such as augmented reality, providing an enhanced experience for visitors. Dave Bratton, Destination Analysts, uncovers what’s been learned from its newest survey of travelers.  Bob Rauch, the Hotel Guru, explains why spring break in California is far different than other states with beaches, and what it would mean for Visit California if lawmakers pass SB 285.

Kurt Burkhart says he’d love to go RVing, as trends show phenomenal interest in first time rentals; he invites listeners to make reservations for Voyager Station; and reveals what US and UK travelers would give up for a year just to travel!